STRATEGY · ILLUSTRATIVE ENGAGEMENT
A narrower growth bet
An illustrative strategy sprint helps a software team compare three customer segments and choose where to focus its next quarter.
The decision
A small software team has interest from agencies, enterprise buyers, and internal IT teams. Each opportunity asks for a different sales motion and product roadmap. Leadership needs to choose where to spend the next quarter.
The working session
Compare each segment’s urgency, access to buyers, implementation effort, and quality of customer evidence. Ask the team to name which assumptions would have to be true for each path to work.
What the team takes away
A one-page choice memo, a discovery plan for the lead segment, and explicit criteria for revisiting the decision. This is an illustrative scenario designed to show the engagement format.
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